The Burrito Bond
The early stages of a startup often feel like a bit of an emotional roller-coaster. One day you’re full of confidence, the next you’re wondering if you’re crazy….
That’s why it was such an uplifting experience to sit down at the popular burrito joint Chilango yesterday in the Angel neighborhood in London and see this:
Think about it: for the first time, Chilango fans can invest in the company whose product they are holding in their hands while sitting in the actual store! It is, quite literally, hands-on investing.
For me this is the purest form of investment: you get interested first and foremost because you know the product is great. What comes after is a careful analysis of the company’s growth plans and how the investment fits your own risk/return profile.
Chilango has created a great video for this campaign too, in addition to getting their whole staff to wear catchy “Burrito Bond” t-shirts. It became clear that this crowdinvesting campaign was about team building and brilliant marketing in addition to capital raising – three wins for Chilango!
I look forward to having more of these experiences in other parts of the world as crowdinvesting awareness grows. And of course, I simply cannot wait for LelapaFund’s first company to campaign for funds – what a tremendously exciting prospect!